Ford B-Max – the star model of the Craiova factory in Romania, was unveiled on the Internet. The model will debut at the Geneva Motor Show and the production will begin in April. The B-Max model kept the concept innovative feature. Ford is preparing for this year edition of Geneva Motor Show, on which intends to launch a completely new model, segment B. It is a subcompact model that will be produced at the Craiova factory in Romania, at the end of 2011. Called B-Max by the international media, the model will try to compete with.
Ford will present the new B-Max concept at the Geneva Motor Show. The new concept foreshadows a production model that will be built by Ford in Romania and that will go into production in 12 months. Unlike the other minivans in its segment, the B-Max has a special design that gives the B-pillar and enters sliding doors. Thanks to these features, the access to rear seats is the best of class the and the flexibility and the reach are at high rates.
“By the popular S-MAX and Galaxy, along with the new C-Max and Grand C-Max, Ford has a history of bringing innovation and style to the MPV segment. The new B-Max shows that Ford is ready to bring the same bold mentality to the small car market. Thanks to the dynamic design of the doors and the unique format, the B-Max sends a strong message to customers who want a versatile, compact and stylish model” said Stephen Odell, the CEO of Ford Europe.
Ford officials said the new B-Max will be 11 cm taller than the Fiesta. With both doors open, Ford will have a frontage of over 1.5 meters wide, double what rivals offer (the Ford officials refer to the Opel Meriva). By folding the rear seat, the B-max concept gives a flat floor that can carry objects with a maximum length of 2.35 meters.