If you have a love for all things auto-related and a passion for doing hard work with your hands and helping people out in a hurry, then a career as a car mechanic could be a great choice. Mechanics can choose to work in a shop as part of a larger business, but some choose to go it alone and start their own small car repair business, often with the aim of growing it into a larger business. Whether you want to keep things small or build your own auto empire, you’ll need these quick tips to get started.
- Get your budget sorted. To open up any business, you’re going to need some capital. When it comes to opening an auto repair enterprise, most of the capital you’ll require will go toward buying machinery, finding and renting a workspace, and making sure you have the tools you need to get the job done. If you have a fairly modest investment to begin with, hiring tools or machinery like vulcanisers and other essential items from a service like Complete Belting Solutions can help you make a start at a lower cost. You may also want to look into funding options like small business loans if you don’t have the capital required upfront, or seek out investors who may be interested in getting involved.
- Find the right location. Location is important for any business, and car mechanic work is no exception. You’ll need to find a spot that’s easily accessible for customers and simple to spot so new clients can find you without going out of their way to seek you out. Your business should also be located near a main road so cars can easily be towed to you for repair. Consider finding a workspace that has an office area as well as a spacious garage area so have somewhere to tackle your administrative jobs as well as the primary repair work.
- Make sure you’re certified. While experience and apprenticeships are great routes into this sort of hands-on work, certifications and qualifications that prove your level of education and skills will help when it comes to landing clients and building a high degree of credibility for your business. You need your customers to know that their cars are in good hands – so show them the certifications to prove it.
- Have a marketing strategy. Marketing may not be your area of expertise as a car mechanic, but it’s crucial if you want to find customers and get them over to your shop. Do some research or hire a marketing specialist to help get the word out about your business. It can be as simple as setting up social media pages, putting ads out in your local papers, or offering reduced introductory rates for new customers to help get them through the door.
- Consider finding a niche. Because there are so many mechanics out there offering auto repair services, your business may be more successful if you have a specialist niche in the market. For some mechanics this may be a particular car manufacturer or older vehicles, while others may focus their services on commercial trucks and vans. Whatever you choose, make sure it’s a service you know you can provide with confidence and expertise.